Inner Sourcing Transcends Tech: Applying Open Source Principles in Marketing and Communications – Joanna Madej
As increasingly every company becomes a software company, the software development “way of doing things” begins bleeding into other departments and disciplines within business. Particularly in organizations where software is the product, many of the principles behind open source as a development methodology can apply to managing and expanding interdisciplinary projects in marketing and communications. In these companies, open source development practices can set a tone for the culture of the organization as a whole,creating a shifting from an open source *software* company, to an open source company more generally.